Although Michaels, Hobby Lobby, and Jo-Ann Fabric and Craft Stores carry pretty much the same products, there are a few variations that might sway potential consumers into picking one as a favorite to visit. Jo-Ann Fabric and Craft Stores have their main focus on — what else — fabric and sewing supplies. This is an obvious draw for those who want a wider selection of these materials at a reasonable price. This might be the niche factor that separates Jo-Ann from its competitors; however, it may not result in more feet through the door — instead, it may limit who visits the store.
In contrast to the competition, Michaels and Hobby Lobby have pretty much the same marketing appeal in that they carry everything from art supplies, seasonal home décor, fabrics, and picture frames laid out in large aisles easily accessible to shoppers. The big difference seems to be in the brand choices and prices of the products. In a comparison done by Insider, although Michaels has more quality products and a wider variety of stock available, Hobby Lobby’s prices can be much cheaper. This might be the driving reason why Hobby Lobby has more foot traffic than Michaels and Jo-Ann Fabric and Craft Stores when it comes to customer foot traffic.