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What Are E-Commerce Micro Conversions and Why You Should Care? | by Jon Noen | Dec, 2021


Jon Noen

When most e-commerce webmasters think of conversions, they envision sales. Sales represent revenue. The more sales your e-commerce store generates, the more revenue it will earn. While you should still track your e-commerce store’s sales, though, you should consider tracking its micro conversions as well. Your e-commerce store may not directly earn revenue from them, but tracking micro conversions is important for a few notable reasons.

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