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This Mistake Holds Most Writers Back | by Marc Guberti | Oct, 2021


Overcome this mistake to turn writing into a career

Marc Guberti

Building up a writing career isn’t straightforward. Writers can choose many paths, but most of them involve inconsistent pay. Sometimes your books perform well. Other times your books see a decline in sales.

Freelance writing work revolves around your clients providing you with articles. Sometimes they provide you with a flurry of articles. At other times, the pieces come in slower.

When building your platform, sometimes you get attractive growth numbers while at other times you don’t. These factors make some people conclude a job is less risky than entrepreneurship. However, some argue that tying all of your income into a single stream is far riskier.

The long-term path for most full-time writers is building a platform for themselves. I know some writers who make enough money as ghostwriters, and yet they still build platforms for themselves. They understand ghostwriting clients come and go. A platform provides an additional income stream with no ceiling.

While it’s on the exceptional side of the scale, some people make 7-figures with their platforms. This possibility attracts many people to write their books and blog posts. If you pursue this path, it’s critical to avoid a common mistake in the writing world.

Each piece of content represents potential. Your next article can attract a new reader to your work and engage existing readers. Prolific writers stand a better chance at thriving. The sheer volume of content gives them many opportunities to grow and learn from their mistakes.

Problems arise when writers pump out content just for the sake of it. They rush their pieces only to move on to the following article rapidly. They don’t bother plugging the piece into Grammarly to see their typos.

For a long time, I focused on producing piece after piece. I’ve had some typos, and I will continue being imperfect because no one can be perfect. I’m currently not the one to ruthlessly edit my work. Grammarly simplifies the editing process and breaks it down to a bunch of clicks.

Since editing on Grammarly takes a few extra minutes, it’s worth the effort. Scanning line by line took longer and was not worth the effort for me. While some readers can overlook typos if they enjoy the content, typos will turn off other readers from your work.

When readers first come across your content, they don’t care about you. Your content happens to fulfill one of their needs — education, entertainment, or something else.

Every content creator is replaceable. You can find someone else to discuss writing great content. You can see another singer in the same genre with similar lyrics. You can find another YouTuber who talks about the same topic.

Some people will quickly counter my assertion and point out a particular writer, singer, YouTuber, or other creative who feels irreplaceable. If that person dies, someone else will immediately fill in their gap. We’ve seen this across all content formats. However, it’s common for content consumers to believe their favorite creatives are irreplaceable.

These creatives take extra steps with their content that go beyond solving problems or providing entertainment. These creatives incorporate their personality into their content.

I’ve talked about my marathon running so often in my content that I feel the need to discuss other parts of my life. I know you don’t want to hear it. You’re here because the headline told you about a mistake that holds most writers back.

However, if people appreciate the content without knowing anything about the writer, why will they come back.

You’ll see the author’s name, but if you ask yourself to recall the author’s name in 30 minutes, could you do it? Or will the author’s name blend with the article? You’ll remember you enjoyed the article but know nothing about the author.

Guess what celebrity super fans have in common? They know every little detail about their favorite star. Their birthdate, quirks, eye color (without Googling a picture of the celebrity’s face at the moment), and parents’ names — you name it, and the super fan probably knows it.

That’s what makes a writer irreplaceable. The readers know more about the writer’s personal life, ambitions, quirks, hobbies, and other details.

AI influencers gained steam a few years ago. As technology improves, AI influencers will become better at writing content and coming up with their ideas. AI never sleeps, giving it all of the time in the world to produce content, including novels. Sounds scary, right?

If you robotically create content, people will forget about you once they finish reading the article. Inserting your personality when appropriate builds up the image of a persona that extends beyond simply producing content.

When you run an article through Grammarly, it’s essentially a robot telling you how to make your piece better. It shaves off considerable time from the editing process.

Look at the next piece of content you write for your platform. If a robot could have written it, you’re in danger of becoming forgotten. Robots can write practically any type of content, but your personal experiences and perspective are exclusively yours. That’s where your content stands out from the crowd.

Don’t drag it on. People don’t want to hear about your personal life. However, build friendships to the degree you can build them online. That includes sharing some anecdotes and stretching beyond bland, robotic content.

We can get more specific and discuss the avatar. Identify the typical reader and their desires. Figure out what type of content would resonate with those desires and review the data. This approach will help you learn more about your readers. Every writer should do this.

Writers go from obscure to full-time when their readers want to learn more about them.

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