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Marketing emails are one of the easiest, most powerful ways to reach out to your potential customers and convert them into paying customers. However, many people still don’t do this. In fact, only 36% of marketers use email marketing as part of their strategy, while 88% of customers say they would prefer to receive promotional emails from companies they purchase products or services from on a regular basis (source). Of course, in order to send marketing emails effectively, you need to know what types you should be sending and when. Here are three types of marketing emails every marketer should be sending at least once per week.
Regular Emails
1) Send regular email newsletters that feature a mix of current content, updates on what you’ve been working on, and announcements about new products or services.
Promotional Emails
1. Keep promotional emails short. 2. Include a link to your website that provides more information about the product or service being offered in the email. 3.
Outreach Emails
An outreach email is a quick message, sent to someone you don’t know well and asking them to do something for you. Some examples include giving feedback on a website, sharing your social media posts, or attending an event. The key to an effective outreach email is personalization. Make sure you’re addressing the recipient by their name, and referencing what they’ve done in the past. You can find some great examples from big companies at Buzzfeed’s Yes I Can.
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