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Nippon Paint : and Singer-Songwriter Masayoshi Yamazaki Collaborate on His Official DIY YouTube Channel“craftpapa”

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Company Information/Management2021.12.15

Nippon Paint and Singer-Songwriter Masayoshi Yamazaki Collaborate on His Official DIY YouTube Channel”craftpapa”

#news release#Company Information・Management

December 15, 2021
Name of company:Nippon Paint Holdings Co., Ltd.Representative:Yuichiro Wakatsuki
Representative Executive Officer & Co-President
Wee Siew Kim
Representative Executive Officer & Co-President
Contact:Yukiko Yamamoto
General Manager of Public Relations
Email: nphd-kouho@nipponpaint.jp

Nippon Paint and Singer-Songwriter Masayoshi Yamazaki Collaborate
on His Official DIY YouTube Channel”craftpapa”

Nippon Paint Holdings Co., Ltd. (Head Office: Chuo-ku, Tokyo) is announcing that Masayoshi Yamazaki’s official DIY YouTube channel, craftpapa* will stream a collaborative video with Nippon Paint starting Friday, December 17, 2021.
*URL: https://www.youtube.com/channel/UC5jnkxwILkgNePRe1FacHzw

Scene from the collaborative video on Mr. Yamazaki’s DIY YouTube channel, craftpapa, featuring Nippon Paint(Location: Hands-on DIY shop tukuriba Futako Tamagawa store)

Masayoshi Yamazaki created “Niji No Tsuzuki” as the corporate theme song of the Nippon Paint Group to celebrate its 140th anniversary. We used this song in our new TV commercial. These events led us to make a collaborative program to convey the appeal of DIY to a wider audience.

The first sequence in the craftpapa collaborative program featuring Nippon Paint is themed “Let’s create an original photo frame to colorfully frame your memories!” This program offers tips for using Nippon Paint’s products to create a stylish photo frame. Have fun with DIY making a photo frame that is perfect for holding memorable photos and as functioning as a wall décor.

The first sequence has two video episodes that explain how to make four types of photo frames. These are must-see videos as Mr. Yamazaki shows skillful painting techniques to create an antique look and a rough texture on painted surfaces. After shooting this collaborative program, Mr. Yamazaki commented, “Through this program, I learned that different types of paint products are available for creating different textures. I’m getting into DIY paint.”

Stay tuned for the second sequence of the craftpapa collaborative program featuring Nippon Paint!

Links to relevant YouTube videos

■Mr. Masayoshi Yamazaki’s official DIY YouTube channel, craftpapa (updated every Friday)https://www.youtube.com/channel/UC5jnkxwILkgNePRe1FacHzw
■Music video of “Niji No Tsuzuki”https://www.youtube.com/watch?v=NQqEGaQzOv4
■Making-of the documentary of the “Niji No Tsuzuki” music video (a three-part video featuring Nippon Paint’s paint products)

craftpapa#16 (Part 1) https://www.youtube.com/watch?v=LAfGsYdALpU&t=5s
craftpapa#16 (Part 2) https://www.youtube.com/watch?v=tCi9XqUf5JA&t=23s
craftpapa#16 (Part 3) https://www.youtube.com/watch?v=d7Cx04LzurE

*Check with Nippe Home online (https://www.nippehome-online.jp/) for product details and purchases.

The Nippon Paint Group turns 140 years old
Founded in 1881, as a comprehensive paint manufacturer which boasts the longest history of any paint manufacturer in Japan, we are celebrating our 140th anniversary.
In accordance with the corporate philosophy that has been carried down since the company’s founding, we confront social issues,
including developing an anti-virus paint, and are carrying out research and development of paint and coating technologies.

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