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Italian pasta brand miscusi to make UK restaurant debut in Covent Garden

September 9, 2021


Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has has agreed a deal with Italian pasta restaurant miscusi for its debut UK location, and its first restaurant outside of Italy, at The Yards, Covent Garden,

With 12 restaurants currently across seven Italian cities, miscusi has now signed for a 4,190 sq ft unit at 23 Slingsby Place committing to the first phase of its international development across Europe. Making a formal commitment to achieving social and environmental goals which have a positive impact on the planet, the brand’s seasonal menu celebrates fresh pasta and champions biodiversity using a variety of grains and condiments that are essential to supporting the ecosystem. miscusi is due to open the doors to its restaurant within The Yards later this autumn.
Since the inception of the brand and the opening of its first restaurant in Milan in 2017, its offering of quality ingredients and simple, traditional pasta recipes blended with a friendly and convivial atmosphere, has attracted a cult following with Italians of all ages.  Promoting the Mediterranean Diet that represents a sustainable cultural model, miscusi’s ethos are rooted in a lifestyle that encourages conviviality, inclusivity, and caring for the environment. The brand’s latest developments in the fields include new agri-tech processes, as well as a new sustainable regenerative agriculture model.
In line with its sustainable mission and being committed to its new B Corp certification, once open, miscusi Covent Garden will be working towards being plastic-free and zero waste, whilst eat-out delivery packages will be 100 per cent recyclable. The restaurant will comprise of 163 covers.
Alberto Cartasegna, miscusi CEO, adds: “After such difficult times, it is with a strong sense of responsibility that we bring our product, people and vibes to London. A city I lived in and loved from 18 years-old, when I took my first steps as a chef and a waiter. miscusi exists to make people happy and our planet safe by spreading Mediterranean lifestyle. We believe London is ready to embrace our purpose, bringing together people of all ages, and backgrounds, like a family around the same table. Eating together is the foundation of the cultural identity, a moment of social exchange and communication that helps us look at the future with bright eyes.
“When searching for the first site in a new country it was crucial to find the right location to create a name for ourselves. We fell in love with The Yards destination instantly, and are certain we will feel right at home within its bustling streets and neighbourhood of other lifestyle brands within this close knit community.”
Simon Taylor, Property Director at the Mercers’ Company, says: “It is not often you see a brand that believes so strongly in its social and environmental goals that it creates its own research and development location in order to contribute to making the world a better place. miscusi is an exceptional company with a hugely popular offering, and its selection of The Yards for its debut UK site and first location outside of Italy is a brilliant triumph for the destination.”
CBRE is the asset manager on behalf of Longmartin Properties and Colliers and DCL acted for The Yards. miscusi represented themselves.

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